We'll be revealing all the secrets about Haglöfs that you won't find anywhere else. [May 30th, 7pm, souvenirs, merchandise, and exclusive interviews will also be available]

Yasushi Hisatomi

2 years ago

OGZ Membership Now accepting new members

A rare opportunity to learn about Haglöfs that we don't know yet

There are only 8 days left until the 7th offline talk event hosted by Outdoor Gearzine, which knows what's real and invites real guests to share a fun time with everyone.The event will feature Haglöfs, a representative outdoor brand from the Scandinavian Peninsula!

We've prepared even more content to help you enjoy the event more meaningfully, and we've added some new, valuable content that you can only find here. If you haven't registered yet, be sure to head over to the Peatix event registration page! We'll be waiting for you at 7 PM on Thursday, May 30th

To apply for participation, both on-site and online, please click below:

Enter the event (Go to the Peatix ticket purchase page)

table of contents

Additional information 1: [Gift for all local participants] Novelty goods will be given as souvenirs from Haglofs
Additional information 2: Interview video with key figures from Haglofs headquarters released
Additional information 3: In addition to the sale of new Haglöfs products, there will also be an introduction to upcoming new releases! (An OGZ flea market will also be held at the same time!)

Event details and participation application (reposted)

Additional information 1: [Gift for all local participants] Novelty goods will be given as souvenirs from Haglofs

This time too, we made a difficult request to our guest RCT Japan (the distributor of Haglofs) for the event, and they were able to all Haglofs novelty goods as a gift! They have been gathering various items just for this day, so not all participants will receive the same thing. On the other hand, if you arrive early, you might get some great value items! Please look forward to it.

Additional information 2: Interview video with key figures from Haglofs headquarters released

Outdoor Gearzine was lucky enough to interview a key person involved in development and marketing at Haglöfs' home country when he visited Japan (although unfortunately he was unable to attend on the day). We asked him about Haglöfs' philosophy, what they value in product development, the process from ideating a new product to development, and their connection to Sweden, the land that is the source of Haglöfs' identity. We hope to get a glimpse into the reality of this Scandinavian outdoor brand, which is usually unknown to us, and which combines high quality in terms of individuality, functionality, and design, while also maintaining a simple, familiar feel that is appealing to Japanese people

We plan to show you a video of what we heard there on the day. It will be a very valuable interview, so outdoor enthusiasts should not miss it!

Additional information 3: In addition to the sale of new Haglöfs products, there will also be an introduction to upcoming new releases! (An OGZ flea market will also be held at the same time!)

At this event, we will be introducing Haglofs' recommended new products for Fall/Winter 2024, as well as holding a sale of some of this season's most popular items. This is your chance if you've always wondered where you can buy them. Also, only available to attendees, you might even be able to get your hands on some unreleased items that will be released in the future! We will also be selling some used items that we have reviewed on Outdoor Gearzine over the past few seasons. In any case, we look forward to welcoming you to Nishihara on Thursday, May 30th, so be sure to come along and enjoy a fun and meaningful experience!

Enter the event (Go to the Peatix ticket purchase page)

Event details and participation application (reposted)

What is Haglöfs?

Haglofs is an outdoor brand that began over 100 years ago in 1914 on the shores of a small lake in Dalarna, Sweden. The brand is supported by solid technical expertise cultivated over more than a century of history and the reliability earned by countless adventurers and outdoor athletes. Feedback from outdoor experts returning from fields around the world has refined Haglofs' products to the highest quality. The refined Scandinavian design and unique color palette are also part of the brand's appeal. The brand actively incorporates cutting-edge materials and creates innovative ideas that change the outdoor scene while remaining as simple as possible. The craftsmanship cherished by founder Victor Haglofs is still present in every Haglofs product

The above is from the brand site: haglofs.jp

We'll explore the appeal of Haglofs products, the secret behind their outstanding quality, and experience what makes them so great by actually touching the latest recommended items from Haglofs, which are now being delivered to Japan again

Haglofs made a happy comeback (in the Japanese market) last year, but unfortunately withdrew from Japan a few years ago, so you might only know it as "a Scandinavian brand?" However, Haglofs is actually a brand with a long history that has been in the outdoors for over 100 years, and since I first encountered their "ROC HIGH II JACKET" hard shell 10 years ago, I fell in love with the high-quality products that combine performance, practicality, and design, as well as the brand's approach to manufacturing. Since then, I have been checking out their new products every season and using a variety of their gear

What is the appeal of Haglöfs, which combines reliable functionality with the sophistication unique to Scandinavian brands? What is the philosophy behind its appeal? How exactly does Haglöfs' uniqueness come about? We'd like to ask the brand manager, who has been dedicated to Haglöfs since before the company withdrew, directly about the deeper secrets behind the manufacturer's official information. We'll also bring you the latest Haglöfs information, including recommended items for this season, with plenty of Haglöfs love

As always, the first half will be a talk show with the guest, and the second half will be a relaxed, free chat. We will let you know the details as soon as they are decided, so please wait a little longer

Enter the event (Go to the Peatix ticket purchase page)

This time we will be streaming live online

We are also planning to live stream this event (using YouTube live streaming), so we hope to make it possible for those who cannot attend to watch without difficulty

"Our Favorite Hikes" welcomes people from a variety of professions and positions involved in the outdoors in Japan, and aims to be an exciting place where you can meet fellow mountain and gear lovers and have deep interactions. No prior knowledge, let alone any skill or experience, is necessary to participate. Anyone of any age or gender is welcome, and solo hikers are also welcome. Anyone who has even a slight love for the mountains or the outdoors can have fun, so please feel free to join us! We look forward to seeing as many of you as possible!

Enter the event (Go to the Peatix ticket purchase page)

schedule

Thursday, May 30, 2024

OPEN: Around 18:30 19:00 / CLOSE: 21:30 (Online streaming will close at the end of the talk session)

venue

Masuda Kobo Co., Ltd. Tokyo Office 151-0066 2-35-1 Nishihara, Shibuya-ku, Tokyo, 103 Blancair Yoyogi

Capacity

Approximately 20 people (Please note that if there are a large number of applications, we will accept applications on a first-come, first-served basis.)

Participation fee

We ask that you contribute to the event's running costs by paying the participation fee

If you are a standard member of Outdoor Gearzine, you can attend both the event in person and online for free. When purchasing your ticket, please purchase the free ticket marked "Standard Membership Members."

If you are not registered for Standard Membership, please purchase a paid ticket for "Non-Standard Membership Members."

Participation fee: 1,000 yen (please bring your own snacks and drinks)
Online streaming participation fee: ¥500

You are welcome to bring your own drinks and food. Please prepare your own food and drinks on the day. There is a convenience store that sells alcohol within a 0-minute walk, so I recommend going there (and we will also try to prepare some at the venue if possible)

Please register for the Outdoor Gearzine Membership

So, we recommend signing up for the Outdoor Gearzine Membership, especially the Standard Membership, which will allow you to participate in various events, including the talk events held regularly by Outdoor Gearzine, and receive special benefits. Members can attend talk events more than twice a month for just 1,000 yen. All support will be used to cover the costs of these projects and events. Please think of it as crowdfunding for Outdoor Gearzine, and we appreciate your support

How to apply

If you would like to participate, whether in person or online, please apply through the application page on the event announcement service "Peatix" below

Enter the event (Go to the Peatix ticket purchase page)

[About participating in the broadcast]

The event will be streamed live on YouTube
You can watch from any PC, smartphone, or tablet with an internet connection
After purchasing tickets for the online event, you will be able to access the event viewing page
To access the event, log in to the account you used to purchase the ticket and click the "Attend Event" button for the event on the ticket screen
You can enjoy live streaming and catch-up viewing (excluding some events). If you have missed the event, we will inform you via the Peatix message function as soon as it is ready
Please note that there may be delays in delivery depending on your communication environment

[About attendance]

Doors will open and reception will begin 30 minutes before the start of the show
We have rented out a venue that can accommodate up to 20 people, and have limited the number of participants to allow for ample space
Please follow the instructions and warnings of the staff. If you do not follow the instructions, the event may be interrupted or canceled, or certain customers may be denied participation
We have alcohol-based disinfectant available in our store, so please disinfect your hands when you enter the store
Those who have purchased in-store tickets can also watch the event via live streaming. If you are concerned about your physical condition on the day, please use the live streaming option. For details on viewing via live streaming, please see [About participating in live streaming]
If you are coming with a wheelchair or stroller, please speak to a store staff member or make a reservation in advance to ensure smooth access on the day. The venue is a building with an elevator, so please feel free to come
If you have any questions about attending the event, please feel free to contact us at the following: