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[Offline Event #07] Discussing the appeal of Haglöfs, the leading Nordic outdoor brand, with the people who know it best

Yasushi Hisatomi

OGZ Membership Now accepting new members

Outdoor Gearzine's 7th offline event, "Our Favorite Hikes Vol.07"

Outdoor Gearzine, which knows the "real thing," invites "real" guests to each offline talk event to share a fun time with everyone. In a relaxed atmosphere like a night relaxing in a mountain hut, you can learn more about the guests, the gear, and the mountains, and end up loving the outdoors a little more...The 7th installment of this special event has been announced!

Enter the event (Go to the Peatix ticket purchase page)

Theme: A thorough discussion of the appeal and latest developments of Haglöfs, the leading Scandinavian outdoor brand, with the person who knows it best

will be an in-depth discussion about Haglöfs, an authentic outdoor brand from Sweden that combines functionality and sophistication and is popular with Japanese people

What is Haglöfs?

Haglofs is an outdoor brand that began over 100 years ago in 1914 on the shores of a small lake in Dalarna, Sweden. The brand is supported by solid technical expertise cultivated over more than a century of history and the reliability earned by countless adventurers and outdoor athletes. Feedback from outdoor experts returning from fields around the world has refined Haglofs' products to the highest quality. The refined Scandinavian design and unique color palette are also part of the brand's appeal. The brand actively incorporates cutting-edge materials and creates innovative ideas that change the outdoor scene while remaining as simple as possible. The craftsmanship cherished by founder Victor Haglofs is still present in every Haglofs product

The above is from the brand site: haglofs.jp

We will explore the appeal of Haglofs products and experience what makes them so great by actually touching the latest recommended items from Haglofs, which are now being delivered to Japan again (details to be determined)

Haglofs made a happy comeback (in the Japanese market) last year, but unfortunately withdrew from Japan a few years ago, so you might only know it as "a Scandinavian brand?" However, Haglofs is actually a brand with a long history that has been in the outdoors for over 100 years, and since I first encountered their "ROC HIGH II JACKET" hard shell 10 years ago, I fell in love with the high-quality products that combine performance, practicality, and design, as well as the brand's approach to manufacturing. Since then, I have been checking out their new products every season and using a variety of their gear

What is the appeal of Haglöfs, which combines reliable functionality with the sophistication unique to Scandinavian brands? What is the philosophy behind its appeal? How exactly does Haglöfs' uniqueness come about? We'd like to ask the brand manager, who has been dedicated to Haglöfs since before the company withdrew, directly about the deeper secrets behind the manufacturer's official information. We'll also bring you the latest Haglöfs information, including recommended items for this season, with plenty of Haglöfs love

As always, the first half will be a talk show with the guest, and the second half will be a relaxed, free chat. We will let you know the details as soon as they are decided, so please wait a little longer

Enter the event (Go to the Peatix ticket purchase page)

This time we will be streaming live online

We are also planning to live stream this event (using YouTube live streaming), so we hope to make it possible for those who cannot attend to watch without difficulty

"Our Favorite Hikes" welcomes people from a variety of professions and positions involved in the outdoors in Japan, and aims to be an exciting place where you can meet fellow mountain and gear lovers and have deep interactions. No prior knowledge, let alone any skill or experience, is necessary to participate. Anyone of any age or gender is welcome, and solo hikers are also welcome. Anyone who has even a slight love for the mountains or the outdoors can have fun, so please feel free to join us! We look forward to seeing as many of you as possible!

Enter the event (Go to the Peatix ticket purchase page)

schedule

Thursday, May 30, 2024

OPEN: Around 18:30 19:00 / CLOSE: 21:30 (Online streaming will close at the end of the talk session)

venue

Masuda Kobo Co., Ltd. Tokyo Office 151-0066 2-35-1 Nishihara, Shibuya-ku, Tokyo, 103 Blancair Yoyogi

Capacity

Approximately 20 people (Please note that if there are a large number of applications, we will accept applications on a first-come, first-served basis.)

Participation fee

We ask that you contribute to the event's running costs by paying the participation fee

If you are a standard member of Outdoor Gearzine, you can attend both the event in person and online for free. When purchasing your ticket, please purchase the free ticket marked "Standard Membership Members."

If you are not registered for Standard Membership, please purchase a paid ticket for "Non-Standard Membership Members."

You are welcome to bring your own drinks and food. Please prepare your own food and drinks on the day. There is a convenience store that sells alcohol within a 0-minute walk, so I recommend going there (and we will also try to prepare some at the venue if possible)

Please register for the Outdoor Gearzine Membership

So, we recommend signing up for the Outdoor Gearzine Membership, especially the Standard Membership, which will allow you to participate in various events, including the talk events held regularly by Outdoor Gearzine, and receive special benefits. Members can attend talk events more than twice a month for just 1,000 yen. All support will be used to cover the costs of these projects and events. Please think of it as crowdfunding for Outdoor Gearzine, and we appreciate your support

Register for Standard Membership (Go to OFUSE registration page)

How to apply

If you would like to participate, whether in person or online, please apply through the application page on the event announcement service "Peatix" below

Enter the event (Go to the Peatix ticket purchase page)

[About participating in the broadcast]

[About attendance]

[About cancellations]

Please note that we cannot accept cancellations due to customer convenience, as the event streaming URL will be sent immediately after purchase

[Inquiries regarding this event]

If you have any questions about the event, please feel free to contact us using the inquiry form

Enter the event (Go to the Peatix ticket purchase page)

   

Related reading

We'll be revealing all the secrets about Haglöfs that you won't find anywhere else. [May 30th, 7pm, souvenirs, merchandise, and exclusive interviews will also be available]
[Haglofs Special Feature] Digest & Special Video Released [We are also currently accepting entries for the Vibram Special Feature on Wednesday, June 26th]
[Offline Event #08 Held] We Still Don't Know Anything About Vibram: Vibram Outsole Special [June 26th (Wed) 7:00 PM]
[Tomorrow] Offline Event #08 We Still Don't Know Anything About Vibram: Vibram Outsole Special [June 26th (Wed) 7:00 PM]
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