[Haglofs Special] Digest and special video have been released [We are also accepting rave reviews for the Vibram special feature on Wednesday, June 26th]
Written by Yasushi Hisatomi
OGZ Membership Recruitment
The eighth offline talk workshop event hosted by Outdoor Gearzine, "We Know Nothing About Vibram: Vibram Outsole Special," is finally here six days away.
table of contents
8th Theme: We Know Nothing About Vibram: Vibram Outsole Special
to have a deeper discussion about Vibram, an outsole (soft sole) brand that everyone seems to know but doesn't know about Mr. Hirano from Vibram Japan will be directly informed of the structure and design of the outsole, which are essential for mountaineering boots and running shoes, the many evolutions that Vibram has made, and what will happen to the future soles.
How do the sole material and design differ depending on the purpose, such as mountaineering boots, trail running shoes, and the use? What's the difference? How will it be made?
Why not take a look at the world of craftsmanship, hidden behind the shoes you casually wear?
I think Hirano, who is on his way home from ISPO held in Germany, will also be able to hear the latest information on the 2025 season. As usual, we are also welcome to jump in, so please stop by! To enter the event, click the button below. If you become a "Membership Standard Membership" of Outdoor Gearzine, you can now freely join without any hassle, so please consider that as well.
Enter the event (Go to the Peatix ticket purchase screen)
[Haglofs Special] Digest and special video released
Now, highlight videos of the 7th talk event held last month, "Hoglovs Special," are gradually being released on YouTube. This time, we will not only provide the usual event highlights, but also a digest video of an invaluable interview with managers from their home country that everyone should definitely watch.
We were able to hear about this time: Daniel, the export manager (general interactions with overseas export destinations), and Caroline, the development manager of the apparel division.
From the moment we met, both of them were already experiencing their aura of good people.
His smiling face, friendly, welcomed everything, and speaking that doesn't give any sense of intimidation at all made me feel something that is related to the brand, created with Hoglovs's seriousness and kindness. It's a little long, but we'll be looking into what Hoglovs is like from various angles, so please take a look.
His smiling face, friendly, welcomed everything, and speaking that doesn't give any sense of intimidation at all made me feel something that is related to the brand, created with Hoglovs's seriousness and kindness.
Below is a list of questions divided into chapters. By listening directly from people involved in the brand, I think we can get a sense of freshness and passionate expressions about what aspects Hogrovs values when creating new products, the values Hogrovs values, and the uniqueness of Hogrovs.
Video synopsis and highlights
0:37 About the brand identity
3:21 About the distance between daily life, work and outdoors in Sweden
8:13 What is "work-life balance" for Daniel?
Hoglovs is an outdoor brand that represents the region's "Northern Europe, Sweden." Speaking of Scandinavia, it has a very different cultural and social environment from Japan, and it lives a completely different life than North America and major European countries, which are usually relatively familiar to North America and Europe, and it seems that it has a sensibility and way of thinking that we cannot imagine. This is a great opportunity, so we listened to the real voices of people who are involved in outdoor work in Scandinavia and live their daily lives.
