[Haglofs Special Feature] Digest & Special Video Released [We are also currently accepting entries for the Vibram Special Feature on Wednesday, June 26th]

OGZ Membership Now accepting new members

The eighth offline talk and workshop event hosted by Outdoor Gearzine, "We Still Don't Know Anything About Vibram: Vibram Outsole Special," is just six days away

8th Theme: We still don't know anything about Vibram: Vibram Outsole Special

The theme of this talk Vibram, seems to know but doesn't really know. Mr. Hirano from Vibram Japan will explain directly about the structure and design of outsoles, which are essential for hiking boots and running shoes, the many advancements Vibram has made, and what the future holds for soles.

What are the differences in sole materials and designs for hiking boots and trail running shoes depending on their intended use? What are the differences? How are they made?

Why not take a peek into the world of technology, ideas, and craftsmanship hidden behind the shoes you wear every day?

Mr. Hirano has just returned from ISPO in Germany, so we're sure we'll hear the latest information on the 2025 season. As always, walk-ins are welcome, so please drop by! Click the button below to register for the event. Also, if you become an Outdoor Gearzine "Standard Member," you can drop in freely without any complicated application, so please consider joining us now

Enter the event (Go to the Peatix ticket purchase page)

[Haglofs Special Feature] Digest and special video released

Now, we are releasing the highlight videos of the 7th talk event, "Haglofs Special," held last month, one after another on YouTube. This time, in addition to the usual event highlights, we also have a digest video of a very valuable interview with the manager in his home country, which we highly recommend everyone to watch

The people we were able to speak to this time were Daniel, the export manager (responsible for all interactions with overseas export destinations), and Caroline, the development manager for the apparel division

Both of them exuded a kind aura from the moment we met

His bright smile, friendly and welcoming attitude, and never intimidating way of speaking all seem to resonate with me as someone who is a brand made with sincerity and kindness. It's a little long, but it explores what makes Haglofs unique from various angles, so please take a look

His bright smile, friendly and welcoming attitude, and the way he spoke without coming across as intimidating at all, all seemed to resonate with me as something of Haglofs, a brand built with seriousness and kindness

Below is a list of the questions, divided into chapters. By hearing directly from people involved with the brand, we believe we will be able to get a fresh and passionate account of what Haglofs values ​​when creating new products, the values ​​that Haglofs holds dear, and what makes it uniquely Haglofs

Summary and highlights of the video

0:37 About brand identity

3:21 About the distance between everyday life, work and the outdoors in Sweden

8:13 What does work-life balance mean to you, Daniel?

Haglofs is an outdoor brand that represents the Nordic and Swedish regions. And speaking of Scandinavia, it has a very different cultural and social environment from Japan, and the people there live a completely different daily life from the North American and major European countries that we are more familiar with. Perhaps they have sensibilities and ways of thinking that are unimaginable to us. This was a great opportunity to hear the real voices of people who work in the outdoors in Scandinavia

10:09 Daniel's favorite Haglofs product

11:31 When do new product ideas come about?

12:19 Please briefly explain the steps from product planning to completion

14:24 At what stage and how are materials and colors selected?

15:52 About Haglofs' coloring policy

16:40 What is the most memorable product that Caroline has worked on?

18:29 The message Caroline wants to convey to users through Haglöfs products

   

Related reading

[Offline Event #07] Discussing the appeal of Haglöfs, the leading Nordic outdoor brand, with the people who know it best

We'll be revealing all the secrets about Haglöfs that you won't find anywhere else. [May 30th, 7pm, souvenirs, merchandise, and exclusive interviews will also be available]

[Mountains, Skiing, and Cameras Special] Digest Video (Part 1: Self-Introduction: How to Take Great Photos While Backcountry Skiing) has been released

[Mountains, Skiing, and Cameras Special] Digest Video (Part 2: Taking Great Photos While Backcountry Skiing: Equipment and Tools) has been released