[Available for a monitor] We spoke to the person who created the high-cost-spin innerwear "ATION Crater Mesh."
reviewed ATION Crater Mesh mesh underwear that is surprisingly cost-effective and can be used in a wide range of ways, from everyday use to outdoor activities, and received a much greater response than I expected. In fact, I directly conveyed this surprise to Kajimake Co., Ltd., the manufacturer, and the person in charge of development responded with an unexpected response, "Please come and visit us." So, this time, we met and spoke directly to people from the manufacturers and asked about the kind of people who make unique products and how they actually came about, so we will tell you about the details.
Furthermore, at the end of the article, there is also information on Kajimake and the monitor giveaway project , so stay tuned!
table of contents
- In fact, it is a historic company that started with the creation of umbrellas.
- In fact, he has a deep knowledge of the outdoor industry.
- ATION Crater Mesh born from the "change in thinking" of existing technologies
- Highly functional sports and outdoor activities can be used in everyday life and work scenes
- "ATION Crater Mesh" monitor gift project
In fact, it is a historic company that started with the creation of umbrellas.
Rain gear advertisement from 1973 (from Kajimake website)
The first thing that surprised me when I heard about it was that Kajimake Co., Ltd., which developed and developed the ATION series, was actually a rainwear and workwear manufacturer that has been in business for nearly 100 years since 1925, the end of the Taisho period. Of course, when it was founded, there was no even the term "rainwear" and it is said that the history of Kajimine began with the creation of "an umbrellas."
As people's lifestyles changed dramatically since then, the company produced rubber gappa made from natural materials. This became the prototype of what is called "kappa" and has now grown to one of Japan's largest handling volumes. Since then, we have adopted the latest technology and have been able to offer a variety of products that pursue comfort, functionality, and most importantly, price-friendly in everyday and work fields.
Behind the items that are notable for novelty like ATION, there was a company that is steadily growing with solid manufacturing DNA as the main source.
In fact, he has a deep knowledge of the outdoor industry.
If the manufacturer is unique, the business department that was directly responsible for launching is also unique.
The people we spoke to this time were Director Ishisone and Sakuma MD of the IDI Division, a division that launched the ATION brand and promotes planning and design of new concepts among Kajimine.
In fact, this division itself has been active for many years as a sports and outdoor apparel planning company even before it merged with Kajimake several years ago, and has been awarded twice the global Polartech product award, "POLARTEC APEX AWARDS." Even today, outdoor and sports brands are continuing to plan, and are people who continue to walk in the middle of Japan's outdoor industry. There was a secret that, despite being in the seemingly weak field of workwear, it was possible to develop such sharp products.
ATION Crater Mesh born from the "change in thinking" of existing technologies
When launching the ATION, the IDI Division thought about how to balance the attitude of pursuing the highest functionality, design and added value that it has cultivated in the outdoors, with the philosophy of providing good products as "comfortable daily necessities" at a low price.
To do this, it is said that instead of spending development costs to create new materials from scratch, it was necessary to have a "reverse idea" in which existing technology was applied in new ways that had never been seen before to add new value.
In fact, this uneven half-mesh fabric itself has been around for other purposes before, but using it as an inner layer has brought this product uniqueness and an amazing low price. Of course, small efforts and ingenuity have been accumulated, such as reducing production processes to keep prices down.
Highly functional sports and outdoor activities can be used in everyday life and work scenes
the ATION series also features a lineup of items that you can look forward to in the summer, such as the "SHADE DRYNER" shirt that can be worn cooler even in the hot sun, and the highly breathable T-shirt "SOFT DRYNER". The aim of the ATION series is to provide high functionality, which is required in the outdoor and sports fields, at affordable prices and sales channels so that you can experience it in everyday life and work scenes.
The new attempts in the ATION series to bring high functionality that has not been available in everyday wear or work clothes to everyday and work scenes have only just begun. It is said that they are considering new products that are ambitious in other categories, including rainwear, in the near future. We will continue to watch over this site too!
"ATION Crater Mesh" monitor gift project
Finally, we have announced a long-awaited monitor gift project from Kajimake to our readers.
30 people who wear their thoughts on ATION Crater Mesh and answer the survey will receive a ATION Crater Mesh (short sleeves or sleeveless). Furthermore, if you give comments online, I'm generously giving away another gift.
If you are interested, please read the application guidelines below carefully and click the "Apply here" button to apply!
Application requirements
The flow of the monitor giveaway project
- If you would like to use the monitor, please check the "Apply Conditions", "How to Apply", and "Notes" below and apply by Tuesday, May 15th using the application form at the end of the application button below.
- After the secretariat has been reviewed, the winner will be informed of the details of the product shipping and monitor contents.
- By Saturday, June 30th, please fill in your thoughts on wearing the item in the survey form provided here.
- If you have your own blog or SNS account, please post your thoughts by Tuesday, July 31st. After posting, those who contact the secretariat via email to send an article URL or a social media posting page receive another .
Application deadline
Tuesday, May 15th, 2018
Application conditions
- Those who can answer a survey online after wearing the item
*We will also give it another gift if you have your own blog or social media (Facebook, Twitter, Instagram) account and post your comments. - Those who are unable to identify individuals and are willing to accept the posting and content answered in the survey to post on the Kajimake website
Review and product delivery
The results of the examination will be changed upon delivery of the product. The winners will be shipped sequentially after the deadline. Furthermore, details of the monitor contents will be explained individually once the winner is confirmed, as soon as the product is shipped.
Please go to monitor participants
Be sure to visit:
After wearing the item, please respond to the impression survey provided by June 30th (Saturday).
If you do so, you will receive another gift: Please
make a blog post or social media post about monitor products, such as impressions after wearing them, by Tuesday, July 31st (after posting, please contact the secretariat with information such as the URL of the posting page, which will give you the results).
Number of winners
30 people
Monitor Campaign Office
Organised by: Kajimine Co., Ltd.
Operated by: Outdoor Gearzine
Check/Notes
- After the monitor is finished, the monitor product will be given as a gift.
- You will be eligible to apply for this project once per person per monitor product.
- The personal information we have received will be used for business communications in this project, such as lottery and shipping monitor products, inquiries in the event that the product cannot be delivered, and requests to respond to a survey after a trial of the monitor products. In addition, in order to ship products, the personal information we have received will be provided by Outdoor Gearzine to Kajimake Co., Ltd. and will be managed in accordance with the respective privacy policies below.
Outdoor Gearzine Privacy Policy
Kajimake Co., Ltd. Privacy Policy - Customer's personal information will not be disclosed or provided to third parties other than the contractor for business other than the above without the customer's consent.
- After winning, articles, photos, videos, and surveys submitted on blogs and social media will be provided to Kajimake Co., Ltd., and may be posted on Kajimake's website in a way that cannot identify individuals, or used for sales promotional purposes. Thank you for your understanding.
- If your comments post shows the surroundings so identifiable that you can identify, it will be deemed to have obtained prior consent for the person, property, building, and location.
- Your personal information and personal data will be discarded and erased within six months of the campaign deadline. Please note that we cannot make any enquiries after that.
How to apply
Click the "ATION Crater Mesh Monitor Present" application form button below, fill in the necessary information on the page beyond the page before applying.
* Applications are closed on Tuesday, May 15th. Thank you so much for all the applications!
