[Celebrating the release of Salomon XT-WHISPER] THE HOLIDAYS!! [in BONUS TRACK]
On December 20th, the end of the year approached, Salomon's new XT-WHISPER shoes were released the following day, but Salomon will hold a special event just to celebrate its release!? The Giajin editorial department caught the information.
What kind of event is held just for a pair of shoes...I came to visit because it was so bothering me. Before that, I'd like to talk about the XT-WHISPER, which is the basis of it.
and features a luxurious finish
thanks to its unique texture and layered structure Additionally, the wavy SensiFit and Quicklace combine to provide a reliable and fitted hold.
This is a special pair of shoes that is reprinted in limited colors from the XT-WHISPER, which was introduced as a trail running shoe, pursuing individuality and traditional running technology.It is a special pair of shoes that is reinterpreted without compromising functionality and style, celebrating the tradition of trail running and faithfully recreating the original craftsmanship and commitment to self-expression.
Shortly before the doors opened on the day, we arrived at the bonus track in Shimokitazawa, which was chosen as the venue this time, and this is a commercial facility.
・What's BONUS TRACK? From the official bonus track website
"The bonus track is a new "town" that was founded in Shimokitazawa, Tokyo in April 2020, and is a new "town" that everyone can use and grow together. It is located just mid-way between Shimokitazawa Station and Setagaya Daita Station on the Odakyu Line, as an area in the Shimokita Line.
There are a variety of unique restaurants and merchandise stores. Among these, there are many "white spaces" that allow visitors to become individuals who will create new cultures for this place, such as coworking spaces, shared kitchens, plazas and galleries. ”
Official website https://bonus-track.net/
Official Instagram https://www.instagram.com/bonustrack_skz/
To celebrate the release of XT-WHISPER, we are infiltrating THE HOLIDAYS community event by fashion director UCHI!
The atmosphere is perfect from the entrance to the event venue and the atmosphere is exciting.
What a surprise at the reception! You can get one drink and food tickets, and I'm so amazed that you can get free of charge the fascinating items from the partner stores in the facility.
A lovely space was created at the end of the corridor, which was inverted L shape.
If you look straight to the right, you'll see a mysterious space that you wouldn't expect from outside!
The main character of this time, XT-WHISPER was proudly enshrined, and in this area, you can freely use it as a spot for a great spot, it seems that Super Zoo, a shop that displays and sells TOY items and miscellaneous goods, has worked on the space design.
<SuperZoo>
Official website https://superzoo-mobu.square.site/
Official Instagram https://www.instagram.com/sprzstore
More anticipation came as the night in Shimokitazawa gradually became darker.
Continue on and on the left, there is a pop-up store centered around vintage Salomon from PORTRATION, a vintage store that mainly sells rare vintage T-shirts that are based on the culture of the time, regardless of genre, including music, movies, and art, and a limited edition shop that uses the graphics created for this time. It's a good idea to find vintage items that are hard to find now.
<PORTRATION>
Official Website https://www.portration.com/
Official Instagram https://www.instagram.com/portration/
This limited edition live silk sleen print was just this time, and it was fun to get a piece that was just for you on the spot.
I'm worried about the combination of color and graphics again and worrying (lol)
It was getting dark and I was getting hungry so I'm getting a bit of a meal.
In this way, the partner stores have posted what you can drink. There are a few stores and a variety of items available, so it's also a bit of a concern, but it's a fun event to worry about!
Now let's choose from a number of stores, as well as talk about one of the highlights of this episode, the limited edition novelty. Visitors also received a limited number of novelty gifts from SuperZoo, a keychain created by remake of an MD disc, and this may be a treasured treasure, as inquiries flooded with inquiries even before the event was held!
For drinks, use hot fruit tea using this fermented apple syrup!
Dinner at this restaurant.
Lu meat rice with water dumplings! This is the first time I've eaten it, so it's hard to describe the taste (bitter smile)
Needless to say, it was delicious, but it's amazing that these are free.
What's more, this event itself was free to enter, so anyone could participate, so it's not amazing!
What's even more amazing is that on the Salomon side they were actively appealing to people who happened to pass by and would like to participate in the event, and I don't think I'd see such a sight.
Fruit tea is also perfect for chilly nights. And the yellow color I ordered from the previous silkscreen is nice. If you can get this for an event price of 3,000 yen, there's no reason not to do it.
Furthermore, the sound produced by professional DJs, who liven up the atmosphere but don't show off too much, are very pleasant to the point of sound.
And then there's XT-WHISPER floating in the dark night.
There's no reason why such a packed event won't get too excited, it's the best!
This is the official comment from fashion director UCHI, who was one of the creators of this event and worked on creative direction
<Comment from UCHI>
While Salomon has an overwhelming presence in a variety of outdoor activities such as trail running, skiing, and snowboarding, it values the creation of a community that transcends this barrier.
For this event, I chose the commercial facility "BONUS TRACK" in Shimokitazawa, where I live. I think Shimokitazawa is also a town with a pioneering charming community that is mixed with a variety of cultures that transcend generations.
I'm looking forward to seeing what kind of chemical reactions will occur when SuperZoo's spatial design and PORTRATION meet Salomon. This is a community event that anyone of all ages can participate, with a variety of content that is perfect for the holiday season!
“UCHI” Uchida Ryonosuke Instagramhttps ://www.instagram.com/rynosuke_uchida/
What did you think, Salomon THE HOLIDAYS. It's probably an extraordinary event for a shoe, but I felt that this was also reflected in the special "S" that was proudly displayed at the entrance. I'm sure Salomon will continue to attack from various angles, so I can't take my eyes off that movement, and it was a very enjoyable night.
Yans
A person who has grown into a gear lover and finally ended up writing on Gear Gin. He has been a tough gear enthusiast and loves modifying and making his own gear, and also loves outdoor events. We would like to place emphasis on brand exploration and shop reviews.
