The latest mountain tools gather in Germany! We will be participating in the largest outdoor gear fair in Europe, The OutDoor Show Friedrichshafen 2016!
Written by Yasushi Hisatomi
The OutDoor Show Friedrichshafen, the largest comprehensive trade fair in the European outdoor equipment market, will be held again this year
First held in 1994 in a remote town in Germany, the event was originally just a small exhibition covering a very limited range of genres. However, with the diversification and global spread of outdoor activities, it has now grown into one of the largest outdoor equipment trade fairs for the industry in Europe, with approximately 1,000 exhibitors, over 20,000 buyers, and over 1,000 journalists gathering together over four days from July 13th to 16th for a variety of events including exhibitions, conferences, screenings, and parties
The highlight of the event will be the long-awaited announcements by outdoor brands from around the world targeting the European market of the latest outdoor gear scheduled for release in the spring/summer 2017 season. You will be able to fully experience the shape of the future of outdoor activities as envisioned by each manufacturer
Last year, Outdoor Gearzine covered the 2015 Outdoor Retailer Summer Market, an outdoor gear exhibition held in Salt Lake City, USA, and reported on the excitement and cheerfulness of the global outdoor market, which is .
Meanwhile, this year's OutDoor Show is being held in Germany, which suggests it is a trade fair aimed at the European market. This means that there will be a plethora of European outdoor brands familiar in Japan, which were not present at the North American-oriented Salt Lake City event. In that sense, expectations are high not only to see the trends of major global brands, but also to encounter small European garage manufacturers and new outdoor brands
Another highlight of the event is the "OutDoor INDUSTRY AWARD," which is given to the item that has made the most innovative achievements in terms of technology and design from among the various outdoor gear released that year
By the way, there is almost no information available from Japan about the city of Friedrichshafen, where the venue is located, and there is also almost no information about this event in Japanese, so it is impossible to predict what kind of atmosphere the event will have. Anyway, we will do our best to provide as much detailed and timely information as possible, so please look forward to next week's update!
Related reading
[Part 1] A summary of the future outdoor gear we encountered at the largest outdoor gear fair in Europe, "OutDoor Friedrichshafen 2016"
[Part 2] Summary of the future outdoor gear we encountered at the largest outdoor gear fair in Europe, "OutDoor Friedrichshafen 2016"
We will be participating in the 2015 Outdoor Retailer Summer Market, one of the world's largest outdoor gear fairs!
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