[Sake barrel breaking and free sake on Mountain Day!] Sakaiya Sports 70th Anniversary Event! [Event Report]
written by yans
On Mountain Day, August 11th, 2025, Sakaiya Sports, a specialty outdoor goods store since opening its store in Kanda Jimbocho, Tokyo ! We will bring you details of the event and the founding festival, which will continue until August 31st!
table of contents
On Mountain Day.
We arrived at Sakaiya Main Store, which was also the venue for this event, in style, but unfortunately it was raining.
I arrived a little early, so I waited in the designated rest area in front of the store.The weather was pretty clear, so I wondered if people would come because they had heard about the event.
However, these worries were completely unfounded, and visitors began arriving one after another just before the event began.
By the time the event started, the store was packed with people.By the way, if the weather had been good the event was originally planned to be held outside the store, but as mentioned above it was held inside the store.
The 70th anniversary ceremony begins.
Sakaiya Sports Representative Greetings! & Kagami-wari!
The sake barrel-breaking ceremony to commemorate the 70th anniversary of the company's founding began here.
Greetings from Sakai Takanori, CEO of Sakaiya Sports.
That wraps up the story!
The highlight of the day is sake barrel breaking time!
The mirror is broken with a bang, accompanied by a shout from everyone in the venue!
With the same momentum, we started serving drinks!
Congratulations on your 70th year since founding! Cheers!
The sake barrel breaking ceremony was successfully completed, and President Sakai was beaming with smiles on his face. He then shared some comments on Mountain Day and the 70th anniversary of the company's founding.
-From Sakaiya Sports CEO Takanori Sakai-
"Thanks to you, Sakaiya Sports has been able to celebrate its 70th anniversary.
We have been in business for many years and have faced many ups and downs, but we have been able to continue thanks to our customers, business partners, and the employees who support us every day. We are truly grateful.
We will continue to take one step at a time to ensure that our store continues to be one that everyone can enjoy. We appreciate your continued support."
From here, Sakaiya Sports will move forward to its 80th anniversary and then to its 100th anniversary.
After the toast, snacks continued to be served in front of the store entrance until the store closed for the day, and sweets for children were also generously distributed.
Although it was said to be for children, they also served it to older children, which is very kind.
The fun continues from the ceremony!
Another big highlight starting on Mountain Day!? 70th Anniversary Founding Festival and Commemorative Raffle!
The winning item is... well, it's actually quite luxurious!
From small to medium hits!
The big prize was a tent! What a generous offer!
The large number of winning prizes can be seen from the large number of sponsoring brands, which is very cool.
The little challenger has arrived right away, and the parents have given their permission for the article to be published.
I actually got an Arc'teryx shoe case! Wow, that's so lucky!
Yes, I tried it myself and it worked (lol). Yes, you can never have too many towels.
To participate in the lottery challenge, you can get a lottery ticket by registering with the official Sakaiya Sports LINE account. You can participate by showing the lottery ticket screen to a staff member.
For more information, please click here : https://www.sakaiya.com/1382/
What's more, during this period, you can get more points on your Sakaiya point card! The usual 2% will be increased to 7%! Both points expire on August 31, 2025, so you'll have no choice but to dash to Sakaiya during this short summer!
There will also be special sale items during the period! To celebrate the 70th anniversary of the company's founding, there will be some big sale items with up to 70% off, so it's first come, first served.
In conclusion.
It was raining at the start of the event, but after a while it became sunny.For some reason the weather is always unstable on Mountain Day, so I'm glad it turned out well.
A while ago, the stores were merged and replaced, but Echo Plaza was merged with the shoe store and the main store, and the store that was the climbing store was merged with LaLa Sakaiya and the clothing store. And the place that was the clothing store is now the climbing store, so even though I say not to make a mistake, I still make mistakes sometimes (wry smile)
What did you think of Sakaiya Sports' 70th anniversary celebration? The festival will continue until the end of summer, so you still have time! If you're heading to the store after seeing this, you might be the one to grab a big chance at the lottery challenge!
Sakaiya Sports
Main store
・Showa Building 1F, 2-30 Kanda Jinbocho, Chiyoda-ku, Tokyo
・℡03-3262-0583
Wear Hall
・2-20 Kanda Jinbocho, Chiyoda-ku, Tokyo
・℡ 03-3262-0617
Climbing Hall
・2-48 Kanda Jinbocho, Chiyoda-ku, Tokyo
・℡03-3262-0432
Official website : https://www.sakaiya.com/
Official Blog https://www.sakaiya.com/blog/
Official Instagram: https://www.instagram.com/sakaiyasports/
Online site
・Rakuten Market Store https://www.rakuten.co.jp/sakaiya/
・Yahoo store https://store.shopping.yahoo.co.jp/sakaiya/?sc_i=shopping-pc-web-top-store-strh-storenam
・Amazon store https://www.amazon.co.jp/b?node=26286483051&ie=UTF8&marketplaceID=A1VC38T7YXB528&me=APBMN61ZS243E
Yans
A person who has grown into a gear lover and finally ended up writing on Gear Gin. He has been a tough gear enthusiast and loves modifying and making his own gear, and also loves outdoor events. We would like to place emphasis on brand exploration and shop reviews.
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