[Monitor Gift Included] We spoke to the creator of the high-cost-performance innerwear "ATION Crater Mesh"

Friday, April 27, 2018

ATION , Interview , Underwear , Base Layer

Written by Yasushi Hisatomi

reviewed ATION Crater Mesh ," a mesh underwear that offers surprisingly high cost performance and can be used for a wide range of purposes, from everyday wear to outdoor activities, and received a much larger response than I expected. In fact, right after trying it out, I directly mentioned my surprise to the manufacturer, Kajimake Co., Ltd., and received an unexpected response from the developer: "Please come and visit us." So, in this article, I met with someone from the manufacturer to find out more about the people who make this unique product, how it actually came about, and more, and I'd like to share what I learned.

a monitor giveaway from Kajimake, so stay tuned!

table of contents

A company with a long history that actually began making folding umbrellas
In fact, he had a deep knowledge of the outdoor industry
ATION Crater Mesh was born from a "change of thinking" in existing technology
High-performance sports and outdoor activities for everyday life and work
"ATION Crater Mesh" monitor giveaway campaign
- Application Guidelines

A company with a long history that actually began making folding umbrellas

Rainwear advertisement from 1973 (from the Kajimake website)

The first thing that surprised me when I heard about it was that Kajimake Co., Ltd., which developed and sells the ATION series, is actually a rainwear and workwear manufacturer that has been in business for nearly 100 years, since the end of the Taisho era in 1925. Of course, when the company was founded, the word "rainwear" didn't even exist, and Kajimake's history began with making folding umbrellas

Later, as people's lifestyles changed dramatically, the company began producing rubber raincoats made from natural materials. These became the prototype for the so-called "raincoat," and the company has grown to become one of Japan's leading retailers of such items. Since then, the company has continued to incorporate the latest technology, offering a wide range of products for everyday use and work that are comfortable, functional, and, above all, affordable

Behind the novelty of items like ATION lies a company that continues to grow steadily, with a strong manufacturing DNA at its core

In fact, he had a deep knowledge of the outdoor industry

If the manufacturer was unique, then the business division directly responsible for the launch was also unique

This time we spoke with Director Ishisone and MD Sakuma of the IDI Division, the division within Kajimake that launched the ATION brand and is primarily responsible for planning and designing new concepts

In fact, this division itself had been operating for many years as a sports and outdoor apparel planning company before merging with Kajimake a few years ago, and has a track record of twice winning the POLARTEC APEX AWARDS, a global Polartec product award. Even today, the company continues to plan outdoor and sports brands, and is, so to speak, at the very heart of Japan's outdoor industry. This is the secret behind how they were able to develop such cutting-edge products despite being in the seemingly unrelated field of workwear

ATION Crater Mesh was born from a "change of thinking" in existing technology

When the IDI Division launched ATION, they considered how to reconcile their pursuit of the highest functionality, design, and added value, cultivated through their outdoor activities, with their philosophy of providing quality products at low prices as "necessities for a comfortable life."

To achieve this, rather than spending development costs to create a new material from scratch, they needed to adopt a "reverse approach" and add new value by applying existing technology in a new way that had never been done before

In fact, this uneven half-mesh fabric itself has existed for other purposes, but its use as an inner layer is what gives this product its uniqueness and surprisingly low price. Of course, in order to keep the price down, we have also made many small efforts and ingenuity, such as reducing the production process

High-performance sports and outdoor activities for everyday life and work

the ATION series has a lineup of other exciting items for the summer, such as the SHADE DRYNER shirt, which keeps you cool even in the scorching sun, and the SOFT DRYNER T-shirt, which is highly breathable. The aim of the ATION series is to provide high functionality, as required in the fields of outdoor activities and sports, at an affordable price and through sales channels so that it can be experienced in everyday life and at work.

The ATION series' new endeavor to bring high functionality never before seen in everyday or work wear to everyday and work scenes has just begun. They are also considering ambitious new products in other categories, including rainwear, in the near future. We will continue to keep an eye on them on this site!

ATION Crater Mesh Short Sleeve Shirt

Kajimake

980 yen (excluding tax)

90g (Large size actual measurement)

ATION Crater Mesh Sleeveless Top

Kajimake

980 yen (excluding tax)

75g (medium size)

"ATION Crater Mesh" monitor giveaway campaign

Finally, here is the much-anticipated announcement from Kajimake about a great monitor giveaway for our readers

We will give away one ATION Crater Mesh (short sleeve or sleeveless) to 30 people who wear the ATION Crater Mesh and answer a survey about their impressions. What's more, we're generous enough to give away another one to anyone who writes a review online

If you are interested, please read the application requirements below carefully and click the "Apply here" button to apply!

Application Guidelines

Monitor gift campaign flow

If you would like to be a monitor, please read the "Application Conditions," "Application Method," and "Notes" below, and apply by Tuesday, May 15th using the application form linked to the application button below
After the secretariat has reviewed the entries, the winners will be notified of the shipping of the product and details of the monitor content
Please fill out the survey form provided here by Saturday, June 30th with your thoughts after wearing the product
If you have your own blog or social media account, please post your thoughts by Tuesday, July 31st. After posting, if you email the secretariat with the article URL or social media posting page, you receive a free extra .

Application Deadline

Tuesday, May 15, 2018

Application conditions

Anyone who answers the online questionnaire after wearing the item will
receive a free gift. *If you also have your own blog or social media account (Facebook, Twitter, Instagram) and post your impressions, we will give you another item as a gift.
Those who agree to have their posts and answers to questionnaires published on the Kajimake website in a form that does not identify individuals

About the screening and shipping of products

The results of the screening will be announced when the product is shipped. Winners will be sent their products in order after the deadline. Details of the monitor content will be explained individually once the winners have been confirmed and the product is shipped

What monitor participants need to do

What you must do:
After wearing the product, please answer the feedback survey we will provide you with by Saturday, June 30th.

If you participate, you will receive another free item:
Please write a blog post or post on social media about the monitor product, including your impressions after wearing it, by Tuesday, July 31st (after posting, please contact the secretariat with information that will reveal the results of your post, such as the URL of the posting page).

Number of winners

30 people

Monitor Campaign Office

Organized by: Kajimake Co., Ltd.
Managed by: Outdoor Gearzine

Confirmation and precautions

After the monitoring period ends, the monitored product will be given to you as a gift
Each person is eligible to enter this campaign once per monitor product
The personal information we collect will be used for business purposes related to this project, such as the lottery and shipping of the monitor products, inquiries if the product cannot be delivered, and requests to complete a survey after trying out the monitor products. In addition, for the purpose of shipping the products, the personal information we collect will be provided by Outdoor Gearzine to Kajimake Co., Ltd., and will be managed in accordance with the respective privacy policies below.
Outdoor Gearzine Privacy Policy
Kajimake Co., Ltd. Privacy Policy
Your personal information will not be disclosed or provided to any third party other than our subcontractors without your consent for business purposes other than those mentioned above
After you win, any articles, photos, videos posted on blogs or social media, as well as the answers you provide to the questionnaire, will be provided to Kajimake Co., Ltd., and may then be posted on Kajimake's website in a form that does not identify individuals, or may be used for promotional purposes. Please be aware of this in advance
If your review includes identifiable surroundings, we will assume that you have obtained prior consent from the people, objects, buildings, and locations featured in the review
Your personal information and data will be disposed of and deleted six months after the campaign deadline. Please note that we will not be able to respond to inquiries after that date

How to Apply

Click on the "ATION Crater Mesh" Monitor Giveaway Application Form button below, enter the required information on the following page, and apply

*Applications closed on Tuesday, May 15th. Thank you to all the applicants!