[2024/11.08] The latest report on the newly relocated and reopened "SALOMON STORE TOKYO SHIBUYA"!
Written by yans
Salomon Store Shibuya has been growing at a rapid pace since it opened in 2020
Old store
The Shibuya store will be renovated and reopened on November 8, 2024, across from the old store!
So the Geargin editorial team also sneaked into the pre-opening day
Compared to the old store across the street, the new building has a different exterior color and uses a lot of glass, so you can tell it's Salomon at a glance! And since it faces Meiji Dori, you won't get lost when you visit. The nearest station is Shibuya Station
Since it was just a pre-opening, attendance was limited, but the large number of attendees shows just how popular Salomon is. Compared to the old store, the floor space is larger and the ceiling is higher, giving it a more open feel
The shop has 1st and 2nd floors, but the lower floor is a bit wild, inspired by trails and rocky ridges. It's also stylish and urban, and its concept is "modern mountain sports lifestyle."
The cash register area is futuristic
Next to the cash register is a cool display
The store is engraved with Salomon's history, and the staff said that it would be good to be able to explain things to customers who are not very knowledgeable, as it would make it easier to understand
As you enter the first floor, the front of you will see a lineup of products that emphasize performance for running and outdoor activities
It's amazing to be able to see and touch Salomon's hiking shoe lineup!
Among them, I thought this one was the most cutting-edge and stylish: X-ULTRA Alpine GORE TEX.
The soles are innovative, like a combination of hiking shoes and approach shoes. They seem like they would be great for climbing when the rocks start to become more noticeable. There is also a mid-size version
The right side of the display also features a hiking line
X Ultra 360 Edge Mid GORE-TEX W
Salomon seems to have a wide range of products for women
If you turn around, you'll see another rare, well-developed snow line!
It's rare to see such a large selection of Salomon winter shoes, so it's truly impressive
If you move your eyes to the left, you will see the running category
Even within the run, it is divided into small sections and arranged accordingly
Among them, the one that catches my eye is the S/LAB Genesis Spine with built-in gaiter.
I have personally been using Salomon gaiter shoes for generations, so I imagine they offer the same ease of wear and comfort. When you're out on the trail for a long time without gaiters, your feet get a lot dirtier than you'd think. It makes sense that the shoes can prevent that
There is also a running pack from the S/LAB series
You can get everything you need here and go riding right away
The clothing and gear selection will be expanding in the future
The new Shibuya store is equipped with huge signage both inside and outside the store, which constantly communicates the store's unique worldview
Now let's go to the 2nd floor
You will also be greeted by a huge signage
is undoubtedly the collaboration collection with MM6, or
My eyes almost popped out of my head when I saw the price tag (lol), but I think these are coveted items for fans and collectors of both genres
XT-Mary J MM6 Maison Margiela
I love this gradation because it's so Salomon-like
The second floor started out like this, but the atmosphere is completely different from the first floor, with an urban look. The concept is a sporty style that combines functionality and urban design
Now that you mention it, it does seem like there are a lot of more sophisticated designs
The chairs are also custom-made using Salomon winter items
Salomon continues to have an image of being a winter product
The recently released SNOW CLOG is also a cool winter mock-up
The display is also impressive
There is also a wide selection of exclusive lines
There is also a category called intersection
Speedcross 3 Y Project
Only at our directly managed stores can you find such unique items
But what really catches your eye is the RX MOC3.0 limited edition.
Personally, I like Salomon's moccasins and I love wearing different colors
They are lined up on the glass wall, and with such a wide selection of shoes, you're sure to find a pair you like. We recommend this store not only to Salomon fans, but also to those who are just starting to get interested
The shopping bags are also designed to match the new store!
That was the latest review of the new store. However, there were still more events going on that day
The heat only intensified towards the evening, and although it was invitation-only, there was a reception party inside the store with drinks and small bites, and it attracted a huge crowd
The display model is a real person. At first I thought it was incredibly realistic..
Moreover, there are multiple people involved and they are very motivated
There were so many people inside that it was impossible to take photos, so I will skip that part. A hotel about a three-minute walk from here was also holding a party to celebrate the reopening, called Trail Disco
The venue is TRUNK(HOTEL), whose entrance is the venue
This event was also full of energy, with a professional DJ playing endlessly and Salomon's original cocktails available only on this day. There was no entrance fee
There are also photo spots that capture the image of Salomon
On both sides are split shoe displays and
The MM6 collection and other items were on display
I hope you enjoyed this quick introduction. I know it's a little late to say this, but Salomon is currently extremely popular, and it's not even my time to introduce it (lol)
With this new start, it looks like its popularity will only increase. The official opening is on the 8th, and I'm sure the weekend leading up to it will be a huge success. We'll be keeping an eye on Salomon in the future!
To coincide with the opening of the new store, Salomon will also be holding an event called Shibuya Trail
https://salomon.jp/a/archives/events/4415
Simply put, this is a photo-rogaining tour starting from the Shibuya store and visiting five SALOMON partner cafes. Take photos of the logos at each location and collect them to receive a novelty item! The flow is as follows: there are limited quantities, so it's first come, first served
In addition, there will be limited edition models not available in Japan on sale, and those who register for Salomon's membership program app S/PLUS will receive limited edition novelty gifts, so there will be plenty to do from the start!
https://salomon.jp/pages/s-plus
Salomon Store Tokyo Shibuya
Opening date: November 8, 2024
Address: 1-2F Naias Jingumae Building, 6-16-13 Jingumae, Shibuya-ku, Tokyo
Business hours: 11:00-20:00
Closed days/Irregular holidays
TEL03-6712-5720
Official website : https://salomon.jp/
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yans
My love for gears has led me to write for Gearzine. I'm a hardcore gear enthusiast who loves modifying and building things, and I also love outdoor events. I'd like to focus on brand exploration and shop reviews
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