[OGZ's Yamamachi Exploration Vol.06] Tochigi Moka Edition - Celebrating! TMR Industries Physical Store Opening Ceremony [Café Terrasse SlowlyLily]
Written by yans
After enjoying Kawarakidake in Kaemoncho, Tochigi, we headed straight to Moka City
Previous visit
I arrived at the store smoothly
This place is called Ishijima, a little bit away from the center of Moka city. You can see some interesting mountains in the background of the rural landscape. We visited this location because TMR Industries was opening a brick-and-mortar store there on the day of the interview
The pink building from Photo & Market is the venue
The reason for this is quite interesting. At the end of last year, with the CEO, Tokoro-san, at Photo & Market . He told me that he would be opening a brick-and-mortar store in 2024, so I should come and visit. I took him at his word (lol).
From Photo & Market
The way I learned about this event is strangely connected to the previous one, which was through Kawara Kitake
From Photo & Market
TMR's products stood out at the event with their unique designs and high quality
Back to the topic, when I arrived at the scene
A staff member outside guided us, and we already had a wonderful feeling about this place
The front of the store! What is this stylish building?
It matches the location of the front of the building and is very beautiful
So, feeling a little nervous, I went inside the store!
The interior is also a stylish space with no flaws! What's more, it seems that they did almost all of the interior and exterior work themselves, which is impressive
In addition, there were flowers on display outside, and they were also from the popular garage brand, LEISMOR.
noico yamaico will be holding a joint pop-up to coincide with the opening ceremony!
Actually, I visited the store without knowing anything about the contents, so I was surprised and delighted. I'll talk about these two major brands later
It's amazing to see the full lineup of TMR products; it's beautiful
Usually, you only see a few selected items at the retailer, so it's worth a visit just for that
My personal favorite is this outdoor frying pan, the LT Pan. Isn't it beautiful? It's actually made of iron, and the secret to its beauty lies in the cutting
Just looking at TMR's products is a blissful experience
I took a short break on the sofa in the store. By the way, to celebrate the opening, I received mineral water and
I received an original silicone band, which was nice
TMR also has a food and drink section, so I decided to order a dish. I wonder why coffee made for me tastes so good
By the way, there is also a relaxing space on the second floor where you can relax in luxury
Now, when I asked Mr. Tokoro, the representative with his impeccable bartender manners, I found out that he was actually a bartender at one time, so it's no wonder he looks so good
Speaking of TMR, we're sure everyone is most interested in their signature product, the LTCooker, and we were able to borrow the words written by the company's president when they first launched the product. This cooker is packed with the following thoughts:
The creator's (Yamad Scientist) philosophy and obsession with boiling points is written on the package
It all began at the Shiraneyama Goshikinuma Shelter in the harsh winter
Because we were unable to move, the shivering from the cold was even frightening, and it took a long time for the water to boil
As someone who loves the white snowy mountains, I always look for lightweight and rational equipment, but no matter how hard I searched, I was unable to find any equipment that really moved me.
That's when the turning point comes!
With the introduction of the latest machinery and the help of talented colleagues, we have finally begun research and development into a lightweight, fuel-efficient cooker
However, weight and performance are proportional, and we faced many difficulties in creating a design that was both lightweight and high-performance
After much trial and error, we arrived at the idea of focusing on the bottom surface area and thermal efficiency!
The inspiration came from our existing products, and we focused our research on improving the shape of the bottom, while also conducting strength tests as a cooking utensil, which led to the current product.
There is a romance in carving!
We are proud to have created a special product with a unique shape and the ability to prevent overflow when boiling
When you purchase it, please take a moment to look at it carefully
I hope you can feel the "thoughts of the creator." Thank you for your attention. I pray for the safety of everyone's outdoor activities. I want to eliminate misfortune in the mountains.
Real-life experiences and passion were the driving force behind that cooker
Now, as a further step forward, they have opened , Café Terrasse SlowlyLily. In fact even their colleagues thought it would be impossible to open the store, but thanks to the skills of the president, their dream of running a cafe and bar has come true.
This truly embodies the saying that if you don't give up, your dreams will come true
One of the future plans for the brick-and-mortar store is to take advantage of the fact that a certain number of defective products are produced when making products and sell limited edition items made of black anodized aluminum, a sustainable development that is in line with the modern era.It also seems that they are developing some top secret items that they cannot talk about yet!
Finally, I was curious about the origin of the name TMR...or maybe you're wondering too!? I asked about it, and it comes from the vowels in Tamura Kogyo, the company's main business. The CEO said it took him a long time to get used to it (lol).
What did you think of TMR industries/ Café Terrasse SlowlyLily?
The author felt that the exhibition was filled with dreams, hopes, and the future of metal processing in Japan
will continue with a report on LEISMOR & from TMR's physical store
TMR industries/ Café Terrasse SlowlyLily
723 Ishijima, Moka City, Tochigi Prefecture
Official website : https://tmr.co.jp/
Official online store https://tmr.official.ec/
TMR Instagram https://www.instagram.com/tmr_chillhikers/
Cafe Instagram: https://www.instagram.com/slowlylily/
yans
My love for gears has led me to write for Gearzine. I'm a hardcore gear enthusiast who loves modifying and building things, and I also love outdoor events. I'd like to focus on brand exploration and shop reviews
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