Workman 2019 Fall/Winter New Product Presentation Report. There were many shocking items and the strange feeling that people who have been watching for so long have begun to feel.
written by Outdoor Gearzine Editorial Department
Workman's speciality is cost-effective and functionality. Not only is it a workwear, but it has also become quite popular in casual directions such as sports and outdoor activities. The other day, the 2019 Fall/Winter New Products Presentation was held, so I would like to share with you what it is like. It is located in the event hall located inside the Shinjuku station building "Lumine Zero."
The venue was filled with new products, "It's a fall and winter thing, but this is the price!?" Pants, jackets, boots, down, gloves, etc. Not only is its functionality such as cold protection, windproof, waterproof, and elasticity that can be used in sports such as outdoor activities and running, but the colouring is also quite casual.
table of contents
Workman's main private brands are three
- FieldCore, a casual style added to functionality recognized by professional workers
- Find-Out, a highly functional sportswear that includes compression and sweat absorption and quick drying.
- AEGIS boasts high waterproof performance even in harsh environments
Among these, we would like to introduce some of the new 2019 fall/winter products announced this time.
Find-Out pursues ease of movement such as running. The pretty pop coloring was noticeable.
AEGIS breathable waterproof and cold weather suit. The top and bottom set costs 6,800 yen. Water resistance: 10,000mm, moisture permeability: 5,000g/m2/24h. There are also efforts to improve visibility with reflective printing.
Cordura fleece is seven times stronger than nylon. The lining is made of windproof stretch knit material. FieldCore Cordura Euro Fleece Windproof Jacket, 2,900 yen.
A 3D knit hoodie (Find-Out) that features a 3D three-dimensional structure and high elasticity. 2,900 yen.
Women's Double Boa Hoodie (FieldCore), 1,900 yen. There is a windproof laminate inside.
Women's Diamond Fleece Jacket (FieldCore), 1,900 yen. The lining is printed with aluminum, and the reflected body temperature improves heat retention.
A cotton hoodie perfect for camping and outdoor activities. The design is sophisticated.
Windcore heater vest, 9,800 yen. This is an electric heating vest with a heater. Maximum of approximately 50°C (approximately 5 hours). It looks quite warm.
FieldCore's women's aero stretch fleece crumming pants with a versatile look are available for 2,900 yen.
Windproof gloves with index finger touch panel support, 980 yen. It has a fleece lining that is highly heat-retaining, and the palms have anti-slip properties.
There are even more well-known accessories, such as camouflage sacoche.
Cold protection boots Quebec (FieldCore), 1,900 yen. These boots are waterproof up to 4cm from the ground contact surface. The filling amount has been increased by 1.5 times.
The first in the industry? A harsh fashion show
This time, along with the exhibition, an unveiling event was held, entitled "a harsh" fashion show.
As if to test out the functionality of Workman items such as waterproofing, water repellent, and windproofing, special equipment was prepared on the stage to ensure the event of outdoor storms.
Raincoats and vinyl will be distributed in the front row of the gathered audience. .
On stage, harsh outdoor conditions such as wind, rain, and snow were reproduced, and models wearing wearers were appearing one after another for various occasions, such as mountain climbing, cycling, and fishing.
All of the models appearing in total coordination are under 10,000 yen! !
It's so casual that it would look good on the field or in the town.
As if to reproduce elasticity and ease of movement, the male model easily advances the ladder.
A wind blows from the huge fans on stage.
A stage designed to be an angler in the event of rain. Water is repelled from the rainwear.
It's also snowing... It looks warm.
At the end of the show, Workman Managing Director Tsuchiya Tetsuo himself declared that prices would remain unchanged even after the tax increase.
Workman is strong in autumn and winter items that emphasize waterproof and moisturizing functions. For 2019 fall/winter products, the company will produce a product worth 30 billion yen, 2.7 times the previous year, and prices will remain the same even after the consumption tax increase. It appears that sales will be expanded by increasing production of products. It's functional and cost-effective, so you can't overlook it anymore. It seems unlikely that Workman's momentum will stop.
Finally: The enthusiasm of the great workman is real. Something I'm thinking quietly in that corner (announcement from the editor-in-chief)
Workman has become so famous that the Nikkei Shimbun has made it into the news. With the Japanese economy, which is rarely talked about, there may be no more topics that are easier to cover now. As reported above, I am still amazed at how good the product is, especially when it comes to cutting into existing categories with overwhelming cost performance. However, I feel a sense of discomfort as I have been doing so well. It is true that the targets of the products are clear, and there are great points to keep in mind, and at a glance there is definitely an increase in the number of people who think, "This will sell well!" However, most of the lineup that has increased is for women, lights, and outdoors. If the woman hadn't found it, then this boom might not have arisen. Although I don't deny that it is supported by a wide range of users, the value and nature of Workman that we discovered on this site is the utility and its benefits that can only be created with a practicality product, created from the perspective of whether it can be used on-site or not, and experts from other genres will rediscover the utility and its benefits. I think that was what it was like. I wonder if this original appeal has been conveyed to users who are currently flooding the store.
Thinking about this as a shame, Outdoor Gearzine has now decided to receive a request to become Workman's ambassador. I have been carefully debating with the other party when I took office. What I was ultimately convinced of as a site is that even though they are called ambassadors, they are not sponsored and become advertising companies; as before, this site covers what they want to cover, says good things and suggests improvements for the bad things, and that remains the same. However, I think we will be more proactive in disseminating information in the future. Another major feature for this site is that users can speak directly about things, including this discomfort with the development of manufacturers. I have many ambitions using this as an opportunity, but I hope that I can announce them on another occasion.
Of course, there are a variety of opinions. However, this is the result of weak and grassroots media choosing to continue trying if they are confused, in order to survive in the future without bending their beliefs. Please look forward to the future movements!
Workman product information and store information
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- A serious mountain lover has tried out the clothing that works out at Workman, which costs less than 10,000 yen in whole body [2017 Spring/Summer Model]
- We tried out how far we can go with Workman, who is rumored to be the best value for money [2016 Fall/Winter Model]
