Workman 2019 Fall/Winter New Product Presentation Report. There were many shocking items and the strange feeling that people who have been watching for so long have begun to feel.
written by Outdoor Gearzine Editorial Department
Workman boasts value for money and functionality. They offer a wide range of casual wear, not just for work, but also for sports and outdoor activities. The company recently held a new product launch event for the 2019 Fall/Winter collection, so we'd like to share some of the details with you. The event took place in the event hall inside Lumine Zero, the Shinjuku station building
The venue was filled with new products for fall and winter, all at these prices! Pants, jackets, boots, down jackets, gloves, and more... Not only were they functional enough to be worn outdoors or for sports like running, with features like warmth, windproofness, waterproofing, and stretch, but the colors were also quite casual
table of contents
Workman has three main private brands:
- FieldCore combines functionality recognized by professional workers with a casual feel
- Find-Out is a high-performance sportswear brand that offers compression and quick-drying properties
- AEGIS boasts high waterproof performance even in harsh environments
We would like to introduce some of the new products announced this time for Fall/Winter 2019
"Find-Out" is designed to provide ease of movement for running and other activities. The very pop coloring stood out
AEGIS' breathable, waterproof, and cold-weather suit. The top and bottom set is priced at 6,800 yen. It has a water resistance of 10,000mm and a breathability of 5,000g/m²/24h. Reflective prints are also included for increased visibility
This Cordura fleece is seven times stronger than nylon, and the lining is made of a windproof stretch knit material. FieldCore's Cordura Euro Fleece Windproof Jacket is priced at 2,900 yen
3D knit hoodie (Find-Out) featuring a 3D structure and high elasticity. 2,900 yen
Women's double boa hoodie (FieldCore), 1,900 yen. Windproof laminate sandwiched inside
Women's Diamond Fleece Jacket (FieldCore), 1,900 yen. The lining has an aluminum print that reflects body heat for increased warmth
This cotton parka is perfect for camping and outdoor activities. The design is sophisticated
Windcore Heater Vest, 9,800 yen. This is an electric heated vest with a heater. It can keep you warm up to 50°C (for about 5 hours). It looks quite warm
FieldCore's highly versatile women's aero stretch fleece-lined scrummaging pants are priced at 2,900 yen
These windproof gloves with index finger touchscreen compatibility are priced at 980 yen. They have a fleece lining for excellent heat retention and a non-slip palm
We have also expanded our selection of popular accessories, such as camo-patterned sacoche bags
Quebec (FieldCore) winter boots, 1,900 yen. These boots are waterproof up to 4cm from the ground. The amount of padding has been increased by 1.5 times
A first in the industry? A brutal fashion show
Along with the exhibition, a launch event was also held, dubbed the "Tough" Fashion Show. Special equipment
was prepared on the stage to simulate severe outdoor weather, as if to test the functionality of Workman's items, such as waterproofing, water repellency, and wind resistance.
Raincoats and plastic bags were distributed to the front row of the audience
Harsh outdoor conditions such as wind, rain, and snow were recreated on stage, and models appeared one after another wearing clothing suited to various scenes such as mountain climbing, cycling, and fishing
All of the models featured in the outfits cost less than 10,000 yen!!
It's casual enough to look good both in the field and in town
A male model moves forward easily on the climbing ladder, as if to recreate its flexibility and ease of movement
A huge fan on the stage blows a strong breeze
This stage is designed for anglers in rainy weather. Water is repelled from the rainwear
It's also snowing... It looks warm
At the end of the show, Workman's Managing Director Tetsuo Tsuchiya himself loudly declared that prices would remain the same even after the tax increase
Workman excels in autumn/winter items that emphasize waterproofing and moisture-retaining properties. For the 2019 autumn/winter season, they will produce 30 billion yen worth of products, 2.7 times more than last year, and prices will remain the same even after the consumption tax increase. It seems that they will expand sales by increasing production. Usable functionality and cost-effectiveness are things that can no longer be overlooked. Workman's momentum shows no signs of slowing down
Finally: The enthusiasm of Workman is genuine. A quiet thought from the corner of the corner (Message from the Editor-in-Chief)
Workman has become so well-known that the Nikkei newspaper regularly reports it on the news. In the Japanese economy, where news stories are scarce, perhaps there's no easier story to cover than this. As reported above, the quality of their products, especially their ability to break into existing categories with overwhelming cost performance, continues to amaze me. However, even with their success, there's still a sense of incongruity. Certainly, their products are clearly targeted, hitting the mark perfectly, and there are certainly more products that, at first glance, make you think, "This is going to be a hit!" However, much of the expanded lineup is aimed at women and light outdoor enthusiasts. Without women's discoveries, this boom might not have happened. While I don't deny that their products are popular with a wide range of users, the value and identity of Workman that I discovered on this site is the utility that comes from their practical products, designed with the goal of "whether they can be used in the field," and their merits are rediscovered by connoisseurs of other genres. I feel that this is their appeal. I wonder if this original appeal is being conveyed to the customers currently flocking to their stores
With these thoughts lingering in my mind, Outdoor Gearzine accepted the offer to become a Workman ambassador. I carefully discussed the decision with them. Ultimately, the site agreed that being an ambassador doesn't mean being sponsored or acting as a mouthpiece. As always, the site will continue to cover what it wants to cover, highlight the good points, and suggest improvements for the bad points. That won't change. However, I think we'll be more proactive in sharing information going forward. Another big thing for this site is being able to speak directly to manufacturers about their developments, including any issues I have. I have many ambitions for this opportunity, but I hope to be able to announce them at another time
Of course, there will be a variety of opinions. However, as a small, grassroots media outlet, we have chosen to give it a try and continue to challenge ourselves if we are unsure, in order to survive in the future without compromising our beliefs. Please look forward to our future developments!
Workman product information and store information
We also recommend this article about Workman.
- Workman's mountain equipment, a serious mountain lover, has tried it for four years and is still using it.
- This year, I tried running from road to trail using Workman's new running wear.
- Is Workman the best value for money even when running? A trail runner tried it out from the end
- Workman has the best value for money and walks around Okuchichibu, where the autumn leaves are in full bloom [2017 Autumn/Winter Model]
- A serious mountain lover has tried out the clothing that works out at Workman, which costs less than 10,000 yen in whole body [2017 Spring/Summer Model]
- We tried out how far we can go with Workman, who is rumored to be the best value for money [2016 Fall/Winter Model]
Ambassador check out Workman's new autumn/winter releases! [2] I tried out some winter rainwear that could be used for hiking in winter